REX is a testament to love, faith, and resilience, championing education's transformative power. Our story started in the 1950s on Manila's Azcarraga Street, where passionate booksellers Jovita Buhain and Juanito Fontelera met, fell in love, and birthed Rex Book Store, Inc.

In the 1960s, their son, Atty. Dominador Buhain, joined as the first officer-in-charge and sales agent, marking the second generation's entry into the business. This period saw us expanding our offerings to include textbooks for elementary and high school students.

Our faith and resilience were put to the test when a fire destroyed our original bookstore, leaving only one book, titled 'Jesus Save Me', untouched. This symbol of faith fueled us forward. By 1973, we established our flagship store in Morayta and launched Rex Printing, with family members Mario Buhain and Rogelio Fontelera joining the team, driving REX to its current heights.

"My life's journey has been long, and I'd like to believe, meaningful and fruitful. I am grateful to be part of REX and to have witnessed its past and present, and I am even more excited about its future. I look back with reverence and gratitude for our founders, Juanito Fontelera and Jovita Buhain. What they have started live in us, as we, ourselves, continue with our lifelong learning. Their values and REX's core values are synonymous. Our name, who we are, and what we do-it's always about the learner, championing education for their future success and a better world-for every child, for our children, our children's children, and the generations to come."

ATTY. DOMINADOR D. BUHAIN

Chairman

Rex Education

"Rex Education has been through many challenges and changes, including successes since the 1950s, thanks to all of you who continue to trust us to this day. It has been over 70 years, but one thing remains our constant guide: We go where the learner goes. We will stay true to our commitment to championing holistic education so that our learners become whole, are future-ready, and have the desire and competence to contribute to nation-building, and ultimately, help improve humanity. In all of these, everything we do is always para sa bata, para sa mamamayan, para sa bayan."

DON TIMOTHY I. BUHAIN

Chief Executive Officer

Rex Education

The Rex Education logo is our mark of honor and victory. We are honored by the decades of trust afforded us. We are victorious only because you are with us as we all champion education. We are humbled, and at the same time, proud that the learner’s crown is worn by so many. Because we value education, “What we learn, we wear like a crown.

The journey continues, and Rex Education will always be there to blaze the trail, create the path, and be the light.

OUR MISSION

Nurture every child for lifelong learning

Inspire every individual to advance oneself and uplift others

Sustain the environment for a better world

OUR CORE VALUES

UNITY OF PURPOSE

We are united in our purpose of nation-building and in our desire of igniting in each person the passion for lifelong learning.

INTEGRITY

We observe and promote honesty, accountability, ethics, professionalism, and commitment in everything we do. This serves as the foundation of the trust that stakeholders put in every Rex employee, product, and service.

RESPECT FOR THE INDIVIDUAL

We nurture a culture that promotes empowerment and teamwork, values diversity, encourages open communication and learning, and provides opportunities for every member to become their best selves.

PASSION FOR EXELLENCE

We live not to survive, but to thrive. We continuously drive ourselves to improve our ways of working to not just meet but exceed expectations.

RESILIENCE

Fueled by our desire to pursue REX’s mission and vision, we face uncertainties with courage and respond to our ever-evolving environment with agility and positivity.